JAY-Z GOING DIDDY

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Rap Artist Jay-Z has teamed up with the liquor giant Bacardi to create and release his own premium liquor brand called D'USSE.
Jay-Z is following in the same footsteps as P Diddy and Ludacris, his premium liquor will have a retail value of $44.99.
It's no secret that Jay is trying to live up to Forbes magazine expectations and reach that one billion dollar worth by 2014.

 
 

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